Who Should Be a Guest on Your Podcast and Why?

It’s the question every business podcaster asks: Should I have guests on my show? If so, who and why?

In this episode of Profitcast, Seth Silvers and The Real Brian challenge the traditional guest interview model. They explore why interviewing high-profile guests often fails to grow your show, when guests do make sense, and why your best content might not involve a guest at all.

You’ll hear data-backed examples, guest horror stories, and a fresh framework for deciding who actually adds value to your audience. Spoiler: just because they’re famous doesn’t mean they should be on your podcast.

Topics explored in this episode:

(00:00) Why guest interviews became the default—and why that’s changing

(03:01) Common myths about guests growing your audience

(06:30) A better approach: only invite guests who solve problems

(10:00) Editing reality: value ≠ credentials

(14:00) Real case study: big guest, big reach... no retention

(18:00) What happens when guests dilute your message

(21:00) The Jordan Harbinger model: trust in the host

(23:00) Why a guest should boost your show—not carry it

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn - https://www.linkedin.com/in/sethsilvers/

The Real Brian:

realbrianmedia.com

TRB's LinkedIn - https://www.linkedin.com/in/iamtherealbrian/

realbrianshow.com

TRB's YouTube Channel - https://www.youtube.com/@rockmypodcast

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