Is Your Podcast Audience Is Too Broad?
If your podcast audience isn’t growing, you might want to niche down.
In this episode of Profitcast, Seth Silvers and The Real Brian talk about one of the most common and costly mistakes in business podcasting: trying to reach everyone. They explore the power of creating content for a specific person, why general messaging falls flat, and how to align your show’s content and packaging with the audience you actually want to serve.
This episode of Profitcast will help you sharpen your message, focus your strategy, and finally reach the right people with your podcast.
Topics explored in this episode:
(01:19) Defining your audience in complex businesses
(03:22) When your message and packaging don’t match
(05:29) Why audience alignment takes discipline
(08:49) Create your podcast for one person
(11:19) Speaking to “you,” not “everyone”
(14:42) Specificity is how podcasts grow
(18:06) Aligning your strategy with what you really want
(22:38) Targeting a focused audience, even inside a broad one
(27:21) Solve a specific problem for a specific person
(28:22) Set clear expectations—and meet them
(29:27) Your ideal listener might be you from two years ago
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
Seth Silvers:
The Real Brian:
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00:00 - None
01:19 - Defining your audience in complex businesses
03:22 - When your message and packaging don’t match
05:29 - Why audience alignment takes discipline
08:49 - Create your podcast for one person
11:19 - Speaking to “you,” not “everyone”
14:42 - Specificity is how podcasts grow
18:06 - Aligning your strategy with what you really want
22:38 - Targeting a focused audience, even inside a broad one
27:21 - Solve a specific problem for a specific person
28:22 - et clear expectations—and meet them
29:27 - Your ideal listener might be you from two years ago
